This project works to establish a brand identity for a festival while also considering bilingual design problems. The Toronto Gong Fu Cha Festival exists at a complex intersection of culture, perception, and communication. Here I design a visual identity for the Gong Fu Cha Festival that simultaneously honours the authentic depth of Chinese tea culture and makes it feel welcoming, accessible, and engaging for a diverse, modern Toronto audience, ensuring clarity and grace across all bilingual communications. Role
Brand Design
Visual Design
Brand Experience
Team
Just Me! Tools
Figma
Illustrator
Photoshop
InDesign
Timeline
2 Months