This project explores the design of a specialty coffee brand identity in response to the “accessibility gap” within North American Third Wave coffee culture. Through research into South Korea’s socially inclusive cafe model, I developed a visual identity for Jolly Bean Cafe, a brand that prioritizes warmth, community and approachability. Role
Brand Design
Visual Design
Design Systems
Team
Just Me! Tools
Figma
Illustrator
Photoshop
InDesign
Timeline
2 Months